Great products, exceptional service, cool branding, none of that matters if your organization doesn’t have sales. It’s very simple but easy to forget. If your team isn’t selling, it won’t be long before the company closes its doors.
Merchandising is crucial to Next, as well as all other major retailers, for a number of reasons. The main reason is stock is the retailers' biggest cost. It is fundamentally the most important financial asset to the business, and effective merchandising has a significant impact on the retail business because of this.
Marketing is the process of getting consumers interested in your company’s product or service. This happens through market research, analysis, and a solid understanding of your ideal consumer’s wants and needs. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising.
Brand storytelling is not about pushing advertising, it’s about bringing value. In very simple words, a product is what you sell, a brand is the perceived image of the product you sell, and branding is the strategy to create that image.
Because content can take many forms – blog post, video, eBook, Tweet, infographic, advertisement, to name a few – the content creation process is nuanced and not always as simple as it might seem. But doing it well can truly impact your business. In fact, recent research proves that creating quality educational content makes customers 131% more likely to buy from your business.
Careful planning and research can go a long way towards ensuring a successful showing at your next trade show, store front, or pretty much anywhere.